Unicef
Lead Acquisition
A perfect union
of intentions against
gender inequality.
The goal was to increase the number of leads, the engagement of users and boost sharing of the campaign #ICanDoWhatIWant for Womens’day.
- Client
- Unicef
- Project Type
- Lead acquisition
- Deliverables
- UX & UI Design, Strategy, ADV campaign, System integration
- Technology
- HTML5, SCSS, JS
Wordpress, PHP
MagNews, Facebook Connector
Our solution
Harmonizing different digital environments:
from Facebook to MagNews
using a landing page.
From a small contact
starts a great story
To encourage lead registration, we designed a landing page consistent with the campaign concept, supported by a set of Facebook Lead Ads linked to the MagNews database.
Breaking the wall
of real indifference with a virtual wall.
All registered users received an automatic thankyou email, which allowed them to become part of a virtual wall gradually populated by their own photos and messages.
Numbers that make us happy.
In less than two weeks, the project had a huge impact, achieving extraordinary results.
- Visualization
- 929.266
- CTR
- 0,49%
- Reactions
- 32.015