Unicef

Lead Acquisition

A perfect union
of intentions against
gender inequality.

The goal was to increase the number of leads, the engagement of users and boost sharing of the campaign #ICanDoWhatIWant for Womens’day.

Client
Unicef
Project Type
Lead acquisition
Deliverables
UX & UI Design, Strategy, ADV campaign, System integration
Technology
HTML5, SCSS, JS
Wordpress, PHP
MagNews, Facebook Connector

Our solution

Harmonizing different digital environments:
from Facebook to MagNews
using a landing page.

From a small contact
starts a great story

To encourage lead registration, we designed a landing page consistent with the campaign concept, supported by a set of Facebook Lead Ads linked to the MagNews database.

Breaking the wall
of real indifference with a virtual wall.

All registered users received an automatic thankyou email, which allowed them to become part of a virtual wall gradually populated by their own photos and messages.

Numbers that make us happy.

In less than two weeks, the project had a huge impact, achieving extraordinary results.

Visualization
929.266
CTR
0,49%
Reactions
32.015