Parmalat

Contact Analysis & Strategy

Raising trust
by truly knowing each
contact’s preferences

The goal was to increase the value of the contacts registered in the database, especially those who had signed up to the Loyalty Program.

Client
Parmalat
Project Type
Contact analysis & Strategy
Deliverables
Strategy, System integration, Strategy Box, Marketing Automation, Data Model, Data Dashboarding
Technology
Web Experience, Webdisplay, JavaScript,
Scripting API TAGS, MagNews, Klipfolio,
HTML5, API REST, CSS

Our solution

A strategical data analysis
to increase the value
of the contacts and the quality
of their bond to the brand

Checking quality and quantity before starting production

We analyzed the tech systems involved in the diet of the CRM, to define the basis for the project infrastructure, the data model and the communication levers to use when dealing with each different target group.

Ready to tune up the strategical setup

We have defined the operative strategy to deal with the different kinds of contacts (anonymous, unqualified, club member and ambassador) by entering the customer journey design phase through the use of the Strategy Box.

Communicating and estimating
using the right tools

After integrating the systems by optimizing the data exchange flow, we have started to communicate in a customized and automated way to increase customers’ engagement and loyalty, and then we implemented a dashboard for real time data visualization.