Contact Analysis & Strategy
by truly knowing each
The goal was to increase the value of the contacts registered in the database, especially those who had signed up to the Loyalty Program.
- Project Type
- Contact analysis & Strategy
- Strategy, System integration, Strategy Box, Marketing Automation, Data Model, Data Dashboarding
Scripting API TAGS, MagNews, Klipfolio,
HTML5, API REST, CSS
A strategical data analysis
to increase the value
of the contacts and the quality
of their bond to the brand
Checking quality and quantity before starting production
We analyzed the tech systems involved in the diet of the CRM, to define the basis for the project infrastructure, the data model and the communication levers to use when dealing with each different target group.
Ready to tune up the strategical setup
We have defined the operative strategy to deal with the different kinds of contacts (anonymous, unqualified, club member and ambassador) by entering the customer journey design phase through the use of the Strategy Box.
Communicating and estimating
using the right tools
After integrating the systems by optimizing the data exchange flow, we have started to communicate in a customized and automated way to increase customers’ engagement and loyalty, and then we implemented a dashboard for real time data visualization.