Mon Perin

Digital Advertising Campaign

All roads
lead to the Valle.

The goals were
highlighting the
recognizability of the
brand and the variety of
its offer, encouraging bookings.

Client
Mon Perin
Project Type
Digital Advertising Campaign
Deliverables
Strategy, ADV campaign, Copywriting, UI design
Technology
AdWords, Facebook Business Manager,
Bing

Our solution

A broad digital strategy,
driven by a seducing narrative.

A long journey
always starts with
a single step.

It all began with the editorial framework, the strategic tool that allowed us to group topics and balance communication weight based on the various campaign goals, without needing to abruptly change course.

Spreading beauty
systematically,
far and wide

The multichannel strategy, adapted to different countries, was set up by diversifying ads on the Search, Google Display and Facebook Advertising networks, telling the beauty of Mon Perin’s accommodation in a natural way, from the coast to the village.

A path that always
leads to the heart of Istria.

The project layout was designed by combining continuous awareness, remarketing and conversion activities with seasonal campaigns, aimed at encouraging accommodation bookings at specific times of the year.