Campagnolo

Campagnolo Retail Project

Passing the limit
with something
never seen before.

The goals were increasing brand visibility and product sellout, tracking the sales flow, designing appropriate training for retailers and collecting end user data.

Client
Campagnolo
Project Type
Retail project
Deliverables
UX & UI Design, Website Development, Strategy, Digital Experience, System integration
Technology
HTML5, SCSS, JS, PHP
Wordpress, Dynamics CRM

Our solution

A Loyalty Program designed
to retain Campagnolo customers.

The digital
gathering hub
with a solid frame.

A platform created to get to know registered users and provide exclusive opportunities, from training to shopping, through an content info section with new products and Campagnolo events.

Speedy
communications
to retailers.

The structure of the contact plan was divided into three main categories: subscription, basic loyalty flow and contamination flow. Subscription to the project by an individual retailer only happened upon Campagnolo’s invitation.

Everything ready
for the Design tour.

Concept, naming, logo, creative rationals and UX flow were the gears we assembled during
the creative direction and design process.