Campagnolo Retail Project
Passing the limit
never seen before.
The goals were increasing brand visibility and product sellout, tracking the sales flow, designing appropriate training for retailers and collecting end user data.
- Project Type
- Retail project
- UX & UI Design, Website Development, Strategy, Digital Experience, System integration
- HTML5, SCSS, JS, PHP
Wordpress, Dynamics CRM
A Loyalty Program designed
to retain Campagnolo customers.
with a solid frame.
A platform created to get to know registered users and provide exclusive opportunities, from training to shopping, through an content info section with new products and Campagnolo events.
The structure of the contact plan was divided into three main categories: subscription, basic loyalty flow and contamination flow. Subscription to the project by an individual retailer only happened upon Campagnolo’s invitation.
for the Design tour.
Concept, naming, logo, creative rationals and UX flow were the gears we assembled during
the creative direction and design process.